Cats are at their best when they’re independent and wonderfully uncooperative. Zipping around the house in the middle of the night, demanding to drink from the faucet, or going from cuddles to cold shoulder in mere seconds are perfectly normal and healthy behaviors.
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In celebration of quirky, uncooperative cats everywhere, these real cats are breaking protocol with confessions about their normal, albeit sometimes strange, behaviors and how a premium IAMSTM Proactive HealthTM diet keeps them feeling their best. If you notice changes in your cat’s temperament, activity level, weight, or if it seems like they’re hiding from you, they may not be feeling well and you should consult your veterinarian.
PAPENFUSE AKA PAPPY

I might seem a bit bizarre, but I’m just trying to fit in with my cool older brother. When he won’t play with me, I keep busy chasing crickets or presenting my family with once-live trophies. Totally normal, right? And they love my gifts — you would not believe the amount petting they give me, always commenting on my smooth, shiny coat (an outward sign of good health). Sure, good looks run in the family, but my IAMSTM diet with quality protein definitely helps keep me gorgeous and feeling my best. Get the scoop on supporting cats’ coats here.
GRANDMA

Don’t be fooled by my name, just focus on my kitten-like joie de vie. My IAMSTM diet clearly supports my health and I always drink plenty of water from my pint glass. A bowl on the floor is just so … common, don’t you think? If my humans leave me for extended periods, I won’t eat much in protest. Dramatic for sure, but I just eat less when I’m upset. If my appetite doesn’t return, it could be a sign that something's wrong with my health. Learn more about cats’ appetites here.
MS. BAGEL

I have major star qualities — a real It Factor. Visitors flock to see me take center stage, wowing them with deft movements and my bathing ritual. My energy level is a great gauge of my health, which is supported by my IAMSTM diet; not all cats can go from deep sleep to jet speed at the rattle of a treat jar, after all. I'm moody when I don’t get my way, but if my normal protesting meows seem cry-like, or my behavior changes drastically (like urinating on the bed), somethings wrong. Click here to learn about my temperament.
MORTY NUZZLEBAUM

I’m the sweetest, most affectionate orange goofball. My parents think I merely tolerate their cuddles, but, between us, I can’t get enough. I love love! Besides loving my family, I have an appreciation for the arts (I enjoy singing and listening to the cello) and adore fine cuisine. Which, some may say, is clear from my appetite and size. Do keep an eye on my size, since sudden weight gain or loss can indicate something's not right with my health. In the meantime, keep up the cuddles and learn more about my healthy IAMSTM diet here.
To keep your cat feeling and looking their best, take a proactive approach to their wellness through their diet. IAMSTM Proactive HealthTM is tailored to an individual cat’s needs to deliver optimal nutrition, energy, and supports healthy metabolism. Learn more here.